Since time began at the ancient dawn of man’s conscious awakening, when he first tried to understand the environment around him, the ammonite has been there. Wherever man came in from the surf, out of the forests or burrows; as he crawled in, over and around this planet he found evidence of the life that came before him. This caused man to create myths and legends, superstitions and speculations that swirling around the ammonite.

The ammonite spiral was man’s first icon. The first universally recognized symbol of the complexity of life. The first philosophical statement. The first religious symbol. It may have been responsible for the genesis of the mathematical concepts of Zero and Infinity.